(Length: 6 pages)

August 5, 2005

The Business Of Video Games

Understanding The Video Game Platform And Business Landscape

by Paul Jackson

with Jaap Favier, Manuela Neurauter


Executive Summary (This is a document excerpt)

Video games are no longer just "you know — for kids!"; they're a $10 billion industry in the US alone. What technology, companies, and business models are involved? Six key categories of game-playing device are in widespread usage — with home video game consoles generating the lion's share of revenue. Console manufacturers, game developers, publishers, and retailers share the direct revenues, while other industries — like broadband providers and global brands — benefit indirectly.

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Analyst: Paul Jackson
Industry: Gaming, Media & Entertainment
Geography: Asia Pacific, Europe, North America

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