September 2, 2005

Poland: Consumer Device Ownership

This is the second document in the "Consumer Technographics Poland" series.

by Paul Jackson

with Reineke Reitsma, Manuela Neurauter

Executive Summary (This is a document excerpt)

Given Poland's lower GDP and underdeveloped markets, it's hardly surprising that Polish consumers have lower levels of technology ownership and demand than their Western European counterparts. However, the Polish home PC market offers a vision of how consumer trends here may quickly catch up: While still lagging Western Europe as a whole, it is only a couple of years behind markets like Italy and Spain.

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