November 29, 2005
Driving Sales Through The Branch Network
by Cliff Condon
with Martha Bennett, Mary Pilecki, Elena Giovannini, Ashara Giordanelli
Executive Summary (This is a document excerpt)
Bank executives are investing in branches to drive greater product cross-sell through their brick-and-mortar channel. But making the transition from transaction-based branches to sales-oriented ones will require large-scale change. In addition to reworking the physical layout, changes in staffing, technology, and processes will be necessary to turn branches into a sales engine for the organization.
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recommendations
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Forrester interviewed 26 retail banks and key vendors, including: ACI Worldwide, Advantage Branch Systems, Dalziel & Pow, Diebold, Fitch Design, IBM, Level Four, NCR, Siebel, SPSS, and Wincor Nixdorf. Related Research DocumentsMay 3, 2005, Trends May 20, 2004, Trends
March 12, 2004, Trends |
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