September 13, 2005
The Real Potential Of Internet Video
Online Video Ads Support Video's Rapid Growth
by Josh Bernoff
with Chris Charron, Sally M. Cohen, Tenley McHarg, Jennifer Joseph
Executive Summary (This is a document excerpt)
Internet video is exploding. A typical video-laden media site sees its video traffic double every six to eight months. Sites offering video ads as a lead-in to their online videos can charge $25 CPMs and are attracting ads from mainstream brands like Crest and Honda. Should you jump in? Use our video readiness scorecard to find out. Sites with upscale audiences, existing traffic, and access to content, including many TV networks, should add hundreds of videos to their sites and start selling ads now. The keys to success include integrating online into video production, placing video search on the home page, and keeping video segments short.
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WHAT IT MEANS
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Forrester reviewed 31 sites that use video and interviewed 13 companies involved with video delivery: Akamai, AtomFilms, CinemaNow, CNN, Comcast, ESPN, Internet Broadcasting Systems, Maven Networks, MSN, Music Choice, RealNetworks, Scripps Networks, and Yahoo!. Related Research Documents
May 5, 2005, Trends February 7, 2005, Market Overview
January 6, 2005, Trends January 21, 2004, Brief |
Content Sites Embrace Internet Video
Clips And Video Ads Are UbiquitousFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Thursday, June 05, 2008
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