September 2, 2005

Poland: Consumers Like It Mobile

This is the third document in the "Consumer Technographics Poland" series.

by Niek van Veen, Michelle de Lussanet

with Jaap Favier

Executive Summary (This is a document excerpt)

The Polish fixed-line business is under pressure: Just three-quarters of Polish consumers have a fixed line at home; 40% of mobile users have replaced most of their landline usage; and 13% already only use a mobile phone. These customers are looking to their mobile operator to completely cut the wires, and the introduction of EDGE and UMTS will enable them to do so.

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