November 21, 2005
The State Of Manufacturer And Retailer Collaboration
A Shared Strategy Study With Consumer Goods Technology And RIS News
with Nikki Baird, Fiona McDonnell, Noha Tohamy, Carrie Johnson, Sean Meyer
Executive Summary (This is a document excerpt)
New technologies are allowing consumer products (CP) manufacturers and retailers to work together more extensively. To benchmark the state of industry collaboration, Forrester partnered with Consumer Goods Technology and RIS News. The resulting data and analysis — based on a survey of 120 manufacturers and 89 retailers — cover key topics including transportation management, collaborative demand planning, trade promotion management, co-marketing, collaborative product development, RFID, and global data synchronization.
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WHAT IT MEANS
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Forrester partnered with Consumer Goods Technology and RIS News to survey 120 CP manufacturers and 89 retailers on collaboration activities and technology investments. Related Research DocumentsOctober 3, 2005, Quick Take
July 13, 2005, Trends March 16, 2005, Forrester Big Idea
February 2, 2005, Trends |
The State Of Manufacturer And Retailer CollaborationFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents. |
Original air date: Wednesday, January 24, 2007
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