Executive Summary (This is a document excerpt)

Auto marketers have adopted and exploited nearly every Web technology invented in the past 10 years. Just as today's mainstream marketing tools like Flash and Web video were once arcane technologies used only by a small cadre of geeks and innovators, many of today's fringe technologies will become a standard part of auto marketers' tool kits. Forrester looks at 10 top candidates — all of them social technologies — to explain whether and why auto marketers should care.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.