September 13, 2005

Mobile Music Needs A Tune-Up

by Michelle de Lussanet, Niek van Veen

with Jaap Favier

Executive Summary (This is a document excerpt)

Mobile operators are bullish about music downloading, while consumers are bearish. However, the services they currently offer lack the usability and flexibility of alternatives like Apple's iPod and iTunes music store. Operators need to break down the walls around their service and let users transfer music freely between their phone and other devices. And when service usability problems are fixed, they will see users pay for mobile music downloads as an impulse purchase.

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