Executive Summary (This is a document excerpt)

The original Razorfish of the Internet bubble years is long gone, replaced by an assortment of hand-picked talent assembled from a variety of defunct firms. Reborn as Avenue A | Razorfish, the firm offers a soup-to-nuts solution that includes designing and building high-quality sites (Razorfish) and driving users to the sites with marketing programs (Avenue A). With a substantial market presence and a well thought-out strategy for growing its practice in six key industries, the firm is a good choice for clients seeking solid design backed by stability.

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