Executive Summary (This is a document excerpt)

FCBi is the interactive arm of Foote Cone & Belding, one of the all-time great traditional advertising agencies. But despite its distinguished parentage, FCBi has been struggling through a period of transition that's seen it bring in both a new creative director and a new CEO from outside. FCBi's best reference site features solid user experience design. However, its second best site had notable usability flaws — and neither site came up to the level of top competitors in the area of online Brand Image.

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