Executive Summary (This is a document excerpt)

IMC2 has a unique strategy that sets it apart from the herd. Privately held and organically grown, the firm seeks to differentiate itself through deep consumer insights generated by its portfolio of proprietary marketing and measurement tools. Although IMC2's reference work compares poorly with top work by more well-known firms, its heavy focus on serving the CPG and pharmaceutical industries gives it a strong understanding of how to serve their special needs.

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