Executive Summary (This is a document excerpt)

Molecular started life as a systems integrator called Tvisions. The firm evolved into a Web design agency but never lost touch with its technology roots. Until its recent acquisition by the Isobar digital marketing network, Molecular was strictly a regional player that served a roster of financial services, healthcare, manufacturing, and retail clients in the Northeast. Now, the firm hopes to leverage its strong user experience expertise and newfound national sales support to become a major, national design force.

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