(Length: 5 pages)

Executive Summary (This is a document excerpt)

Organic wins the prize for most-improved agency of the past five years, rising to its current position as a Leader through heavy investment in cultural change. Standout work applying personas to create organizational alignment makes it a good choice for companies that need help getting their leadership and implementation staff on the same page about Web strategy. Its reference sites earned consistently high marks for user experience, although support for brand positioning was uneven — the firm does best when given rein to go wild.