Executive Summary (This is a document excerpt)

Nobody does Brand Image work for the Web better than R/GA. The agency started out as a graphic animation firm in the '70s and reinvented itself as an interactive solutions provider in the early '90s, combining a heritage of great visual work for the movies with respect for the discipline of interaction design. R/GA concentrates its talent in one office in New York, where it creates market-defining sites for bringing the emotional and experiential aspects of brand to life online. Although the usability of its sites is sometimes overwhelmed by style, the firm has demonstrated that it can combine both aspects of design in a single Web property.

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