Executive Summary (This is a document excerpt)

Broadband adoption, widespread use of digital cameras, and the growth of social computing technologies like blogs and social networking have encouraged startups to create products and services that make it easy for online self-expression and sharing. FilmLoop is one of those rare startups with a beautifully designed product backed by an experienced management team. This document looks at what makes FilmLoop's product interesting and also what elements that it — and similar startups — must master to be successful.

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