(Length: 3 pages)

Executive Summary (This is a document excerpt)

Despite all the hype around VoIP and Skype, 70% of Western European consumers have not heard of VoIP. Only 1% of Europeans use VoIP for nearly all their calls from home. A low-priced VoIP offer would make many Europeans more interested in the technology. More advanced broadband users also express an interest in VoIP bundled with Internet access and video telephony.