Executive Summary (This is a document excerpt)

Online consumer auction sales will reach $65 billion by 2010, accounting for nearly one-fifth of all online retail sales. While sales will grow steadily over the next few years, growth will be tempered by slow adoption of the format by mainstream consumers. As these shoppers turn to the merchants they trust offline, enterprise sellers won't see the need to sell through auctions. This will force eBay to prioritize integration with Shopping.com to keep sales growth steady, and force merchants to rethink search spending strategies.

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