October 3, 2005
How Do Banks' EBPP Adoption Rates Compare?
by Ron Shevlin
with Catherine Graeber, Peter Hult
Executive Summary (This is a document excerpt)
Sixteen percent of online US households pay bills at a bank's Web site. But adoption varies significantly by region and generation — making it difficult to compare banks without looking at their regional footprints and customer demographics. Forrester's analysis shows that the performance of the top-ranking bank — Bank of America — is due more to its EBPP product strategies and marketing tactics than to its customer demographics. Emulating Bank of America's approach could pay off with greater EBPP adoption success for other banks.
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We drew from Forrester's Consumer Technographics® 2005 North American Benchmark Study, which surveyed more than 60,000 US households. This document details the resulting data, focusing on which consumers pay bills online at bank Web sites. Related Research Documents
July 7, 2005, Best Practices
September 22, 2004, Trends
November 12, 2003, Brief |
EBPP Adoption Varies Across Geographies And Generations 
The Variation In Adoption Across Banks Reflects Pricing Decisions And Marketing EffectivenessFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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