(Length: 3 pages)

September 29, 2005

IBM's Technology Adoption Program Taps Ideas

This is the first document in the "IT's Role In Innovation" series.

by Laurie M. Orlov

with Heather Liddell, Samuel Bright


Executive Summary (This is a document excerpt)

IBM's Technology Adoption Program (TAP), launched seven months ago, is designed to match internal innovations with early-adopter employees who are eager to try them out. Using an IT infrastructure with tools and communication mechanisms, IBM is cultivating innovations and ideas that can be converted to revenue. Firms should harness underused portal technology to give their employees a chance to weigh in on ideas to grow their business, and they should market the results.

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Technology: B2B Sales & Marketing, Innovation Networks, IT Adoption, IT Management, IT Spending & Budgeting
Geography: Asia Pacific, Europe, North America

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