October 11, 2005

Online Insurance Shopping Grows With Online Tenure

This is the second document in the "Finding Online Insurance Buyers" series.

by Bruce D. Temkin

with Adele Sage, Allison Mensing

Executive Summary (This is a document excerpt)

We examined responses from more than 60,000 US households to identify how online consumers use the Internet to research and apply for life insurance and auto insurance. Some of our findings: 16% of auto insurance applicants and 9% of life insurance applicants do all of their research and applying exclusively online; consumers who apply for auto insurance online are the most active researchers; and all online insurance activity increases as consumers get more experience going online. Based on this behavior, we expect online insurance shopping activities to increase.

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