Executive Summary (This is a document excerpt)

Maximizer Enterprise is a full CRM suite that spans sales, service, marketing, partner portals, and customer self-service. The product primarily appeals to small businesses looking for a lower cost, prepackaged solution that they can roll out quickly and easily. While Maximizer Enterprise provides most of the functionality required by the smaller end of the spectrum of small and medium-size businesses (SMBs), it lacks characteristics required by most large enterprises, such as flexible customization capabilities, segmented administration, and sophisticated graphics for KPI-driven dashboards.

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