For Business Process & Applications Professionals (Length: 5 pages)

November 22, 2005

Midmarket Sales Force Automation Scorecard Summary: Sage CRM SalesLogix

Key Findings From "The Forrester Wave™: Midmarket Sales Force Automation, Q4 2005"

by Liz Herbert

with John Ragsdale, Jessica Harrington


Executive Summary (This is a document excerpt)

While the Sage CRM SalesLogix product has some customer service and marketing functionality, its strength is in the sales force automation (SFA) functionality used by the majority of its 7,000-strong customer base. It emerged as a leader in our evaluation because it simplifies life for sales users and managers with best-in-class tools for managing contacts and accounts and strong reporting capabilities. On the downside, most customizations and custom reports require an administrator, meaning that business users typically have to wait on IT to get what they need.

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Analyst: Liz Herbert
Technology: Customer Relationship Management, Packaged Applications
Geography: Asia Pacific, Europe, North America

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This scorecard summary is featured in:

The Forrester Wave™: Midmarket Sales Force Automation, Q4 2005


View vendor summaries for other vendors in this Forrester Wave: FrontRange, Maximizer, Microsoft CRM, Onyx, Pivotal, Sage CRM, SalesLogix, and Siebel



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