Executive Summary (This is a document excerpt)

HealthGrades' hospital comparison tool doesn't match the broader data sets or the ease of customization that competitors Subimo or WebMD Quality Services feature. However, the company has a strategy for enhancing functionality and content in the next few years to match competitive levels. And due to the public availability of its Web site — compared with the secure login requirements of its primary competitors — it has a large market presence and can provide quality information directly to consumers, not just to members who have registered on their health plans' Web sites.

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