June 13, 2006

Toward DVR Ubiquity

DVR Penetration Will Top 50% And Spread Throughout The Home

by Josh Bernoff

with Maribel D. Lopez, Tenley McHarg

Executive Summary (This is a document excerpt)

DVRs have entered the hypergrowth phase, reaching more than 13 million households, including 17% of digital cable subscribers and 19% of satellite subscribers. DVRs will surpass 50% of homes within four years. Now the market turns to the next frontier — DVRs on multiple TVs and whole-home features like photo viewing and access to Internet content.

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