February 3, 2006

Who Are Canada's eGovernment Consumers?

Canadian Demographics, Tech Attitudes, And Purchasing Power

by Lewis Cardin

with Bradford J. Holmes, Gene Leganza, Julie Snyder, Will McEnroe

Executive Summary (This is a document excerpt)

A small, but technologically empowered number of Canadians are highly engaged with government on line. In this analysis, Forrester compares eGovernment consumers, the 5% of Canadian online consumers who visit their governments' Web sites at least once a week, with those whose government Web site visits are less frequent or nonexistent. The differences are striking and give government site managers much to do.

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