Executive Summary (This is a document excerpt)

In this overview of healthcare consumerism, Forrester delivers trending information and forecasts of how consumerism will shape the industry through the next 10 years, consumer data to best pinpoint which segments of the population are most interested in consumer-directed products, insight on how health plans and providers should become advocates for consumers (and why), and, finally, technology and best practice advice to execute consumer advocacy — from the front end to the back.