November 3, 2005

Hunt For Web Innovations Outside Of Your Industry

by Kerry Bodine

with Nate L. Root, Caroline L. Carney

Executive Summary (This is a document excerpt)

It's obvious — and understandable — that many customer experience executives judge their Web sites against those of their competitors. But periodically, firms need to look beyond their own industries to find out what the rest of the Web world is doing. A structured process for searching the vast universe of Web sites can make this task manageable and help differentiate truly great Web innovations from so-so sites.

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