November 2, 2005

Paid-For Content Needs More Flexibility

by Rebecca Jennings

with Jaap Favier, Manuela Neurauter

Executive Summary (This is a document excerpt)

Paid-for online content still only attracts 16% of UK online consumers. As increasing numbers of content providers attempt to attract online Europeans to pay for digital content, consumers will shy away unless they can choose their payment method, move the content around their own devices once they've bought it, and find comfort in simple help offerings and no-questions-asked returns.

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