November 8, 2005

Louis Vuitton Takes Online Luxury Shopping Mainstream

by Luca S. Paderni

with Jaap Favier, Manuela Neurauter

Executive Summary (This is a document excerpt)

On October 25, Louis Vuitton launched its first online boutique in Europe, trying to service the increasing numbers of online fashion shoppers. The new Web site will offer most of the exclusive brand's range to online shoppers in France and Germany. To reap the full benefits of their online presence, the luxury goods brands that follow Louis Vuitton online must adopt multichannel best practices and revamp their CRM approach.

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