November 2, 2005

Sprint Arms Cable Operators With Wireless

Partnership Will Outpace Telcos With Integrated Services

by Charles S. Golvin

with Josh Bernoff, Ted Schadler, Jennifer Joseph, Tenley McHarg

Executive Summary (This is a document excerpt)

Sprint Nextel announced a joint venture with cable operators Comcast, Time Warner, Cox, and Bright House that will enable these MSOs to add wireless to their stable of services. But this is not a typical mobile virtual network operator (MVNO) arrangement — Sprint will also sell TV, high-speed data, and fixed telephony "powered by" its cable partners, just as Sprint's brand will power the MSOs' wireless service. This arrangement will position Sprint and the MSOs as the leaders in providing integrated communication and entertainment services across diverse networks, leapfrogging incumbent telcos and their wireless offspring.

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