(Length: 15 pages)
This is a Consumer Technographics document

December 19, 2005

Print Media's Answer To Cannibalization

How Publishers Can Become A Profitable Information Source

by Rebecca Jennings

with Jaap Favier, Michèle Bouquet

Executive Summary (This is a document excerpt)

Consumers are moving toward consumer-created content online and relying less on print media and TV. Many traditional publishers are sticking their head in the sand, expecting this to blow over. Smart publishers will add readership with new distribution channels, such as RSS and consumer brand sites, and through enhancing trust by integrating consumer content. Revenues will come from multichannel ads as well as content services for marketers.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemTraditional Print Still Fears Multichannel Fragmentation

itemThe Internet Supersedes Print As A Trusted Source

itemConsumer-Created Content Diverts Attention

itemPrint Media Firms Remain Confused About The Challenges Of The Web

itemPrint Media Firms Will Become A Source, Not A Destination

itemPublishers Will Become The Trusted Source

itemBusiness Models Will Evolve

itemToday: Contextualization And Viral Tools Offer Quick Wins

itemTomorrow: Partnerships And Third Parties Help Build Wider And Deeper Relationships

itemLong Term: New Distribution And Personalization Methods Provide Supplemental Income

Recommendations

itemHurdle Organizational Roadblocks With Education And Understanding

Forrester interviewed 11 leading print media companies across Europe.

Related Research Documents

itemMusic Lessons: Is Your Industry At Risk?

September 29, 2005, Trends

itemUsing RSS As A Marketing Tool

July 26, 2005, Best Practices

itemConsumer Trust In Media Declines Further

February 11, 2005, Trends

itemWhich Media Brands Succeed Online?

December 15, 2004, Quick Take

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: Interactive Marketing, Marketing & Advertising, Marketing Planning
Industry: Consumer Technology, Digital Content, Media & Entertainment, Publishing
Geography: Asia Pacific, Europe, North America
Archived Teleconference:
European Social Networking Use Accelerates
Original air date: Thursday, September 24, 2009
corner border corner
Ratings and Comments
NOT YET RATED
corner border corner