(Length: 8 pages)

December 22, 2005

How Consumers Research And Buy Home Insurance

This is the second document in the "Insurance Buyers' Journey" series.

by Elena Giovannini, Benjamin Ensor

with Martha Bennett

Executive Summary (This is a document excerpt)

The number of Europeans who have turned to the Net to research their home insurance policy has doubled since 2002. Online sales of home insurance policies are growing too. But customers' behavior varies widely by country — with the UK ahead of the rest of Europe in direct channel use. Elsewhere, most customers still rely on advice from professionals and buy face to face at bank branches, insurance agencies, or in their home.

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