(Length: 2 pages)
November 8, 2005
CBS And NBC Dismantle The TV Schedule
$0.99 On-Demand And PPV Deals Mark A New Day For TV Distribution
by Josh Bernoff
with Jim Nail
Executive Summary (This is a document excerpt)
As we predicted, TV distribution has been cracked wide open. For $0.99, you'll now be able to watch CBS hit shows on Comcast ON DEMAND and NBC Universal programs on DirecTV pay-per-view. The result: Digital cable and on-demand usage will surge. And the TV schedule will soon be as irrelevant as last night's news.
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