November 18, 2005

Online Europeans Prefer Surfing The Net To Sports, Shopping, Or Travel

by Reineke Reitsma

with Rebecca Jennings, Christof Herzog, Ph.D.

Executive Summary (This is a document excerpt)

About a third of all Europeans see surfing the Internet as one of their favorite leisure-time activities — it's more popular than playing sports, going to the gym, or shopping. Surfing the Internet is the third most popular hobby among online Europeans. Online consumers who see Internet surfing as a hobby are more focused on entertainment. They are also far more likely to use the Internet to replace their old-fashioned media sources: radio, TV, or the phone.

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