Forrester: - Making Leaders Successful Every Day

About a third of all Europeans see surfing the Internet as one of their favorite leisure-time activities — it's more popular than playing sports, going to the gym, or shopping. Surfing the Internet is the third most popular hobby among online Europeans. Online consumers who see Internet surfing as a hobby are more focused on entertainment. They are also far more likely to use the Internet to replace their old-fashioned media sources: radio, TV, or the phone.