March 1, 2006

It's Time To Update Site Search Functionality

by Iris Cremers

with Jaap Favier, Kerry Bodine

Executive Summary (This is a document excerpt)

In 2005, Forrester reviewed 179 Web sites with its updated Web Site Review methodology. One of the criteria looks at the site's search engine and search interface — and more than half of the sites we reviewed failed. As online consumers are accustomed to using effective search engines like Google in their daily lives and are more likely to search an unfamiliar site than browse it, site owners have to make an effort to live up to their customers' search engine expectations.

Buy Risk-Free

Download and print PDF immediately. Price: US $749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.