Executive Summary (This is a document excerpt)

Asia Pacific airlines are optimistic regarding the Web's contribution to their businesses. Flag carriers expect the Internet to produce almost 16% of their revenues in 2005, reaching 42% by 2010. Unlike the airlines in the West, Asia Pacific airlines admit that travel agencies will sell the majority of online tickets over the next five years. Asia Pacific airline Web sites address basic functionality now, with plans in place to enhance them in 2006. As good as their sites are, there is room for improvement in how Asia Pacific airlines manage their Web sites, especially as they relate to their overall businesses. All of this is good news for enterprise IT vendors that can help with back-end reservations and infrastructure systems integration, Web site design, and CRM.

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