December 6, 2005

Broadband And VoIP Users — Connected?

Broadband Is Flourishing, But VoIP Appeals Mainly To Early Adopters

This is the third document in the "VoIP In Western Europe" series.

by Christof Herzog, Ph.D.

with Lars Godell, Reineke Reitsma

Executive Summary (This is a document excerpt)

European consumer broadband penetration has tripled over the past four years; Forrester's Consumer Technographics data shows that nearly every second consumer in the seven major European consumer markets now accesses the Internet via broadband. Voice over IP (VoIP) is an advanced broadband communications application that is far from widely used: Only 7% of broadband consumers — about 5 million in total — currently use it. This group of consumers is passionate about new technology, predominantly male, younger than 34, and an experienced Internet user.

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