Length: 3 pages
November 18, 2005Google Analytics Wags The Long Tail
Good News/Bad News For High-End Vendors
by Bob Chatham
This is a document excerptEXECUTIVE SUMMARY
On November 13, 2005, Google announced Google Analytics, a free Web analytics service targeted at the long tail of small and medium-size businesses that lack a Web analytics solution. While "free" is a powerful word, the Urchin product on which Google Analytics is built is less than a Web analytics powerhouse. The offering will succeed at the lower end of the market, but won't completely ruin the party for high-end vendors.
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Archived Teleconference:
Web Analytics Go Cross-Channel
Original air date: June 28, 2005
Original air date: June 28, 2005
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