January 17, 2006
Canadian Bank Public Web Site Rankings
Forrester's Competitive Site Assessment Ranks Seven Canadian Banks
This is the first document in the "Evaluating Canadian Bank Web Sites" series.
with Bruce D. Temkin, Adele Sage, Peter Hult
Executive Summary (This is a document excerpt)
Forrester evaluated the seven largest Canadian banks (Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust) using its Competitive Site Assessment (CSA) methodology. The analysis, which focused on the public section of the Web sites, covers 21 criteria across five categories: Web site navigation, Web site presentation, contact methods, research functionality and content, and application functionality and content. The highest ranking bank Site, TD Canada Trust, scored 74 out of a possible 100 on the assessment. While the analysis uncovered many best practices, the bank sites ran into the most problems meeting the requirements for good application functionality and content.
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recommendations
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Forrester reviewed the credit card content and applications for seven of the largest Canadian banks: Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust. Related Research Documents
March 28, 2005, Quick Take
December 20, 2004, Trends
July 19, 2004, Forrester Big Idea
January 14, 2004, Brief |
Forrester's Competitive Web Site Assessment Methodology
Navigation: Getting Prospects Where They Need To GoFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Tuesday, June 30, 2009
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- 2007 Canadian Bank Public Web Site Rankings
- 2007 Canadian Bank Secure Web Site Rankings
- 2008 Canadian Bank Public Web Site Rankings
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- 2009 Canadian Bank Secure Web Site Rankings
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