Executive Summary (This is a document excerpt)

Sony BMG added copy protection to 51 recent music CD titles — and, unbeknownst to consumers, installed monitoring software on buyers' PCs that hides out like a virus. The consumer backlash was swift and violent. This fiasco will drive labels to look deeper at digital media — which already has strong copy protection — for example, to support subscriptions with attractive royalties and create music discovery standards. Studios in the Blu-ray and HD-DVD camps should make sure that they don't repeat Sony BMG's mistakes: a sneaky approach, an overly aggressive lockdown, and poor PR.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.