(Length: 6 pages)

Executive Summary (This is a document excerpt)

Nearly one-quarter of auto insurance buyers apply online. To help gauge the ability of insurance Web sites to meet the needs of these consumers, we applied a subset of Forrester's Web Site Review methodology to the Web sites of three US auto insurers (Allstate Insurance, Progressive Casualty Insurance, and State Farm Insurance) and two insurance aggregators (Insure.com and InsWeb). The biggest issue: Sites don't present clear privacy and security policies when asking for personal information.

Buy Risk-Free

Download and print PDF immediately. Price: US $379

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.