(Length: 3 pages)
Executive Summary (This is a document excerpt)
Italian motorcycle manufacturer Ducati replaced its marketing department with a central "community" function, involving its customers in design, communication, and the brand experience. Big brands should follow — and start by cutting red tape.
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Archived Teleconference:
Managing Marketing Through An Economic Downturn
Original air date: Monday, April 07, 2008
Original air date: Monday, April 07, 2008
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