December 6, 2005
Learning The Value Of Effective Site Design
Why Most Firms Don't Measure Design's Value — And How They Must Change
This is the first document in the "ROI Of Design" series.
by Nate L. Root
with Harley Manning, Janelle Johnson
Executive Summary (This is a document excerpt)
Firms with active online sales channels constantly redesign their Web sites to add new features, fix perceived problems, and keep up with branding changes that trickle down from the marketing department. But most companies don't measure the financial impact of all of the design changes that they make. So, it's not clear whether Web designers are making real progress or just keeping busy. To decode the impact of Web site design changes, firms must first learn to appreciate design changes for what they really are: business decisions.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||
 |
 |
 |
Ratings and Comments
|
||
 |
 |
 |
