(Length: 18 pages)

January 20, 2006

Digital Business Networks

A Framework For Firms Competing As Networks Of Specialists

This is the first document in the "Digital Business Networks" series.

by Bobby Cameron

with Laurie M. Orlov, Samuel Bright


Executive Summary (This is a document excerpt)

Firms increasingly operate and compete as part of networks of functions and companies —Forrester calls these Digital Business Networks (DBNs). Organizations participating in DBNs provide one or more of three specialist services: brokerage for orchestration, transformation for value creation, and customer interactions for responding to the ultimate customers' needs. And to be successful as DBN specialists, firms will adopt well-defined and reusable frameworks to work with other DBN specialists. These "relationship wrappers" will operate at the boundary of functions and firms, providing bilateral contractual stability for rules of engagement, two-way service-level agreements (SLAs), and operating interfaces.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemGlobal Business Realities Demand New Market Operating Models

itemSpecialists Will Manage Interactions At The Boundaries

itemRelationship Wrappers Will Create Trust Across DBN Specialists

recommendations

itemCIOs Should Begin Building The Foundation For DBNs Today

WHAT IT MEANS

itemDBNs' Success Will Change Business Fundamentals

In developing this research, Forrester drew from analyst experience, insight, and primary research through advisory and inquiry discussions with clients across industry sectors.

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itemDigital Business Architecture: Harnessing IT For Business Flexibility

November 7, 2005, Best Practices

itemAdaptive Trading Networks

April 21, 2005, Forrester Big Idea

itemInnovation Networks

June 17, 2004, Forrester Big Idea

itemOrganic Business

March 18, 2004, Forrester Big Idea

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Analyst: Bobby Cameron
Technology: Application Development, Architecture & Technology Strategy, B2B Sales & Marketing, Computer Architectures, Enterprise Architecture, Enterprise Architecture Domains, Innovation Networks, IT Infrastructure & Operations, IT Management, Packaged Applications, SOA & Web Services, Supply Chain Management
Geography: Asia Pacific, Europe, North America

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