December 2, 2005

Online Media Needs To Mix Carrots With Sticks

UK Net Users Are Willing To Pay Reasonable Prices For Legal Content

by Bill Nagel, Joost van Kruijsdijk

with Reineke Reitsma

Executive Summary (This is a document excerpt)

File-sharing among UK online consumers has remained constant over the past year — contrary to expectations that increased broadband adoption would fuel a corresponding increase in illegal downloading. A relatively small number of UK Net users have used file-sharing software, and the majority report that their downloading activities don't affect their consumption of media offline. Downloads of single music tracks are breaking age and gender boundaries — and sites like Apple's iTunes Music Store and MTV Overdrive are leading the way to a future of legitimate content downloading.

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