December 14, 2005

Social Computing Takes A Step Forward

As Blogging And RSS Grow, Marketers Can Play A Role

by Charlene Li

with Chris Charron, Remy Fiorentino, Sally M. Cohen

Executive Summary (This is a document excerpt)

Between August 2004 and July 2005, social computing tools like blogs and Really Simple Syndication (RSS) grew dramatically across the board. Consumers regularly use blogs twice as much as they did last year, with 10% now reading them at least once a week. RSS feeds are more popular today than blogs were in 2004. Web sites and media feeds are gaining more attention, especially among youth, and marketers should take notice.

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