(Length: 9 pages)

December 8, 2005

Topic Overview: US Online Retail

by Carrie Johnson

with Sucharita Mulpuru, Tamara Mendelsohn, Nikki Baird

Executive Summary (This is a document excerpt)

Over the past 10 years, US online retail has evolved from a fledgling industry to a mature, mainstream, and multichannel one. The second phase of eCommerce, typified by slower growth and multichannel integration, will require retailers to innovate and invest in technologies that optimize the connection between online and offline activity for the purpose of sustaining and increasing online retail growth.

TABLE OF CONTENTS

NOTES & RESOURCES

itemWhy US Online Retail Matters

itemForrester's Take On US Online Retail

itemTrends And Forecasts

itemBest Practices

itemVendor And Product Comparisons

itemRelated Topics

itemAnalytics

itemConsumer Technographics®

itemRetail Technologies

itemUpcoming Research

itemFor More Information

Forrester compiled its most pertinent research on US online retail to provide an overview of our research and perspectives on this subject.

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October 4, 2005, Trends







Find Documents In Related Categories

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Analyst: Carrie Johnson
Technology: eBusiness/eCommerce
Industry: Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, Retail
Special Feature: Forecasts
Geography: North America
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Special Features

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Research on future technology trends or innovation

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