January 3, 2006

What Devices Can't Consumers Live Without?

by Ted Schadler

with Chris Charron, Remy Fiorentino

Executive Summary (This is a document excerpt)

Adults and youths use many of the same devices, such as TVs, cell phones, and PCs, but the relative importance of these devices varies with age. Adults favor devices for productivity and communication, while youths can't live without their entertainment gadgets. But the transition happens rapidly after age 18, as young adults' need for cell phones and cars outgrows their need for TVs and game consoles. One device remains strong in all groups: the PC.

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