Executive Summary (This is a document excerpt)
Hispanic Americans are a dynamic and fast-growing group, but harnessing their spending power requires product and marketing strategies that resonate with their unique tastes and identities. Forrester's Hispanic-American Technology Adoption Study (HATAS) reveals that Hispanics embrace technology. Winning share with the burgeoning Hispanic market requires honing product development and marketing around three key success factors: culture, language, and price.
Buy Risk-Free
Download and print PDF immediately. Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
|
||||||||||
 |
 |
 |
|
Hispanic Consumer Technographics
This document is available for individual purchase or for clients who have purchased Forrester's Hispanic Consumer Technographics product.
 Contact us for more information about purchasing Hispanic Consumer Technographics or any of Forrester's products. |
||
 |
 |
 |
Original air date: Tuesday, November 17, 2009
|
|
|
Ratings and Comments
|
||
|
|
|
