(Length: 3 pages)

January 9, 2006

Content Is The New Must-Have

by Brian Haven

with Chris Charron, Sally M. Cohen


Executive Summary (This is a document excerpt)

Now that two-thirds of North American households are online and broadband has reached 31 million US households, value has begun to shift from the business of connecting pipelines and selling products to the market for content. Home networks and cheap devices free media content from the shackles of space and time, opening up distribution and creating the opportunity for new business models.

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Industry: Consumer Technology, Digital Content, Media & Entertainment
Geography: North America

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Interactive Marketing Channels To Watch In 2007
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